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The world and technology has been moving and evolving to adapt to instant service demand from consumers who are pushing for better quality service. The business wire has stated how biometrics will become the cornerstone of the US financial services market security infrastructure. Whilst our closest neighbour and history trading and international partner, Australia recently passed two important bills for digital Identity – The Identity Verification Services Bill 2023 and The Digital ID Bill 2023 . New Zealand, Europe, India, US and other major economic powers are implementing Digital Identity. The need for digital identity has seen many Small Island Developing States (SIDS) also adapting and trialing models that would be best fit for what is the next boom in digital economy and trade. 

For PNG there are Digital Identity solution providers entering the market but operating in silos. Consumers/users are still carrying around physical ID cards and continuously filling out forms making room for identity theft and impersonation of users. 

Whilst PNG lacks laws and regulations to govern the use of Digital Identity, there are solutions like YuTru Digital ID, which is internationally certified to be implemented and be self-governed using the YuTru Trust Framework.  YuTru  is easily integrated with other similar interoperable Digital Identity Systems to provide trust and relying on user information at ease. 

Whilst digital Identity systems are at risk from deep fakes and identity theft with the increased use of Artificial Intelligence, security is at the forefront of YuTru. Yutru is PNG’s first true biometric digital identity solution that has been around since 2018. 

YuTru has been engaged in research and development to keep up to date with the technology landscape of digital Identity. To get the ball rolling in the right direction, using a certified trust framework such as the YuTru Trust Framework, consumers and businesses may experience enhanced quality of online customer service.

Digital Identity is important and highly prioritised in other countries that are changing the traditional way of doing business. To protect customer data from the risk of data privacy breaches, avoid loss of business reputation and finances, businesses have to take the step towards using a system that creates and secures trust. Contact us at info@yutru.org.pg for more information.