YuTru

About

Vision

“All citizens have access to an affordable digital identity that is under their control and enables them to participate fully and safely in online commercial transactions.”

Mission

“To set standards, make agreements, and specify and enforce rules that enable organisations in the scheme to manage digital identity in their collective interests and to do this securely.”

Strategic Objectives

  1. To expand financial and social inclusion by making it easier for citizens to establish an identity that can lead eventually to compliance with Know Your Customer (KYC) rules.
  2. To harmonise how digital identity is established and managed in the market to eliminate identity ‘arbitrage’ – the practice by which customers set off one RFSI against another during the account opening process.
  3. To formalise the recognition of vouching and referrals as legitimate bases for establishing citizen identity.